Meet Dr. Pritchard

I Can Help You Transform Your Life

If you’ve read my blog, then you know what I think. But it never hurts to state it again: I believe that the diet mentality itself is a primary contributor to America’s obesity epidemic. Thanks to the Deprivation Effect, the What the Hell Effect, and the Rebound Effect (among others), we are physiologically and psychologically programmed to fail whenever we attempt to restrict calories.

Can you lose weight and keep it off? Of course. But you have to do it the right way, and end this cycle of guilt and dieting. Research suggests that the first thing people need to do to successfully lose weight is to figure out why they are overeating in the first place. This is where my program comes in.

What’s Your Goal?

  • Weight loss
  • Weight gain
  • Low self-esteem
  • Poor body image
  • Recovery from eating disorders

I can help.

What Are Your Main Problems?

  • Uncontrollable cravings
  • Feeling pressured to eat (or not eat) certain foods from family or friends
  • Comparing yourself to every celebrity you see or even just the people at your gym
  • Feeling like if it’s there, you have to eat it (a.k.a. the evil office candy jar)
  • An overwhelming sense guilt when you eat a “bad” food or “break” your diet
  • Feeling really bad about the way you look and wishing there was a way to change it
  • Feeling like you have to starve yourself or engage in other extreme dieting strategies just to lose a single pound
  • Fear of gaining weight or fear of not gaining weight

My Goal In Life

1) End Dieting

2) End Body Dissatisfaction

Lofty goals, huh?

Maybe I won’t be able to change the world, but I can help you. My programs contain self-assessments and easy-to-follow tips that will help you learn how to work with your body, not against it. You can make peace with food and your body and stop being at war with yourself. You can also lose (or gain) weight while still properly fueling your body and your mind. More importantly, my programs will help you learn how to be your own best friend instead of your own worst enemy.

About Me

I began researching the intersection of psychology and health when I was in graduate school. While my early studies focused on stress and coping, and I still do some work in that area, I found my passion when a student of mine came to my office in tears, bemoaning the fact that her gymnastics coach wanted her to lose weight. This student looked incredibly healthy to me. While she wasn’t stick thin, she was a solid mass of lean muscle – a side effect of years of vaulting. As I tried to reassure her that she did not need to lose weight, I found myself thinking two things: 1) who could honestly look at this girl and think she needed to lose weight, and 2) what have we come to as a society when normal weight women think they are fat? This incident was closely followed by news that another one of my students, this one a cross country athlete, was being hospitalized for anorexia for the third time. She truly believed that starving herself would make her faster. When fate sent another student my way, this one a male who thought the best way to “make weight” for wrestling was to binge and purge, I knew I had to do something. This launched a 15+ year career of conducting research on dieting, disordered eating attitudes, and behaviors, and obesity.

My programs build on 15 years of my research on weight and body image issues. I am an award-winning professor as well as a health and nutrition coach who regularly works with people who struggle with their weight and body image. I love being able to demystify research findings in a way that is useful and relevant for audiences of all ages. I regularly blog for the Huffington Post and Girls on the Run – Treasure Valley and live in Boise, Idaho with my husband and two German Shepherds.

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